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A new UK-funded
pig breeding venture has been established to develop exciting business
opportunities emerging in Asia and China. The international
pig breeding company UPB Ltd and Brian Edwards Associates
Ltd, run by the former managing director of JSR Healthbred Ltd, have
formed a joint venture to expand sales of UK pig genetics in markets
with massive potential for growth. The venture, Anglo-Asian Genetic Supply
Services with an office in Kuala Lumpur, looks to developing new sales
outlets in Korea, Thailand, Taiwan, Vietnam, Philippines, Indonesia,
Malaysia, Laos, Myanmar and China.
UPB managing director Ian Torrie said: “Both
UPB and, in particular, Brian
Edwards already have experience in the pig industries in a number of
these countries. By combining our resources we can provide a powerful
sales message based on the quality and production potential of UK pig
genetics supported by a comprehensive range of associated consultancy
services. “There are exciting opportunities in these countries
where producers must find ways of meeting a growing demand from consumers
to increase both production and the quality of the product. The genetic
programme developed by UPB – backed by proven technical expertise – has
the flexibility to respond to the demands of different markets while
offering major advances to individual pig producers.”
Brian Edwards, who will manage the venture, has
enjoyed more than 35 years in pig production and has wide experience
of the Asian market.
He said that, worldwide, total pig production efficiency had only reached
40 per cent of its potential. Genetic selection, management, training,
improved housing and nutrition all had a part to play in lifting the
production base. “By working with UPB we can bring together many
essential elements into a practical package that will have much to offer
producers in maximizing their output and business efficiency in these
developing markets,” he said.
For more information contact: Ian Torrie: upb@upb-ltd.com
or
Brian Edwards: brianedwards2005@yahoo.co.uk also www.upb-ltd.com
[27 Feb 06]
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