Last year saw a significant rise in beef and sheep meat exports from the UK,
driven by the favourable exchange rate and ongoing investment in market opportunities,
according to the English Beef & Lamb Executive (EBLEX).
A total of 81,000 tonnes of beef was exported from the UK in 2008, reflecting
a rise in demand from the Netherlands, Ireland, Belgium and Italy. This represented
a 36 percent rise on 2007 figures of almost 60,000 tonnes
.
And, last year the UK exported 86,000 tonnes of sheep meat - up by a quarter
on 2007 figures of 69,000 tonnes. The value of 2008 sheep meat exports rose by
43 percent to £260 million - boosted by an increase in lamb cuts to the
French market. There was increased trade in UK sheep meat in 2008 with all major
EU marketplaces, in particular with France where exports rose by 19 percent to
60,000 tonnes. UK lamb now accounts for 46 percent of total imports into France
- a positive development in light of the fact that household purchases of lamb
in France fell by 8 percent last year.
EBLEX Chief Executive Richard Lowe comments: "The weakness of sterling against
the euro is one of the major driving forces behind the rise in 2008 export volumes,
as sterling lost 12 percent of its value during this period. The exchange rate
has provided us with a positive platform for boosting UK exports - but work must
continue to develop long term export market opportunities for quality beef and
lamb.
"
EBLEX has invested significantly in developing the French market over the past
few years, both through initiatives such as the industry-funded
Agneau Presto campaign,
and longer term supply chain projects involving the Quality Standard Mark and
the
Agneau St George brand."
Agneau Presto is a three year campaign, launched in February 2008, with the aim
of helping restore falling French lamb consumption. The campaign is being run
by EBLEX, Interbev and Board Bia, and has financial support from Hybu Cig Cymru,
Quality Meat Scotland and the Livestock and Meat Commission (NI), a unique collaboration
between the authorities in France, Ireland and the four countries within the
United Kingdom. As part of the
Agneau Presto campaign, EBLEX has contributed
its expertise in running lamb cutting demonstrations for French processors in
England and in several French cutting plants.
EBLEX Ltd is the organisation for beef and lamb levy-payers in England. It is
a subsidiary of AHDB. It acts to help the English beef and lamb industry boost
its competitiveness and promote its products. It aims are: to encourage better
returns for the English beef and lamb industry, to stimulate a profitable demand
for quality beef and lamb and to champion the development of a sustainable industry
through improved profitability. Find out more at
www.eblex.org.uk.
[05/03/2009]