British Livestock Genetics

Pork had a really great Christmas in the Britain and sales were surging ahead throughout 2009!
Latest figures from BPEX show in the four weeks to December 27, consumer purchases were up 13.5%. The rises were driven by increases in both shoulder and loin roasting joints.
Over the same period, shoppers bought 2.3% more bacon and 7.6% more pork sausages.
For the calendar year of 2009 (and the Chinese year of the Ox!), volume sales were up 3.1% which amounts to an extra 4,500 tonnes of pork sold.

BPEX Head of Marketing Chris Lamb [sic] said: "Pork is seen as one of the best value-for-money meats people can buy which is in part behind the increases we have seen. "This is coupled with additional levels of promotion by the retailers on shoulder roasting joints and though the Jamie Oliver programme on pork was now a year ago, we are still benefiting from the effects of that."
Processed pork exports also booming

British bacon, sausage and ham exports are hitting new heights with the Republic of Ireland remaining the largest market.
Bacon exports have sizzled - for the whole of 2008 they reached 31,000 tonnes, worth £72 m. and were expected to remain at the same level in 2009; shipments to Spain rose from 482 to 5,432 tonnes.

Exports of sausages have progressed substantially to 6,350 tonnes, worth £14 m. in 2008 and were expected to reach 7,500 tonnes in 2009. The main destinations are Ireland (37%) and Spain (29%) But Germany, Malta, Denmark, Greece, Malta and Portugal are also substantial markets.

With regards to ham, our exports were up to 16,000 tonnes worth £43 m. in 2008 from 9,000 tonnes in 2006 and 12,000 tonnes in 2007 and are expected to rise by a further 15% in 2009. Some 860 tonnes of ham were exported to Hong Kong in 2008. (All figures quoted are from AHDB Market Intelligence.)

BPEX Export Manager Jean-Pierre Garnier said: "These figures are very good and in a competitive market place show exporters are taking advantage of high quality, high welfare pork and pork products which are an attractive proposition overseas. The marketing investment that this industry has afforded in many markets is showing dividends. With more pork likely to be produced in 2010, we can expect this progress to continue."

For more about BPEX’s role, see www.bpex.org.uk

[08/02/2010]





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Latest figures from BPEX show in the four weeks to December 27, consumer purchases were up 13.5%. The rises were driven by increases in both shoulder and loin roasting joints. Over the same period, shoppers bought 2.3% more bacon and 7.6% more pork sausages. For the calendar year of 2009 (and the Chinese year of the Ox!), volume sales were up 3.1% which amounts to an extra 4,500 tonnes of pork sold. BPEX Head of Marketing Chris Lamb [sic] said: "Pork is seen as one of the best value-for-money meats people can buy which is in part behind the increases we have seen. "This is coupled with additional levels of promotion by the retailers on shoulder roasting joints and though the Jamie Oliver programme on pork was now a year ago, we are still benefiting from the effects of that." Processed pork exports also booming British bacon, sausage and ham exports are hitting new heights with the Republic of Ireland remaining the largest market. Bacon exports have sizzled - for the whole of 2008 they reached 31,000 tonnes, worth £72 m. and were expected to remain at the same level in 2009; shipments to Spain rose from 482 to 5,432 tonnes. Exports of sausages have progressed substantially to 6,350 tonnes, worth £14 m. in 2008 and were expected to reach 7,500 tonnes in 2009. The main destinations are Ireland (37%) and Spain (29%) But Germany, Malta, Denmark, Greece, Malta and Portugal are also substantial markets. With regards to ham, our exports were up to 16,000 tonnes worth £43 m. in 2008 from 9,000 tonnes in 2006 and 12,000 tonnes in 2007 and are expected to rise by a further 15% in 2009. Some 860 tonnes of ham were exported to Hong Kong in 2008. (All figures quoted are from AHDB Market Intelligence.) BPEX Export Manager Jean-Pierre Garnier said: "These figures are very good and in a competitive market place show exporters are taking advantage of high quality, high welfare pork and pork products which are an attractive proposition overseas. The marketing investment that this industry has afforded in many markets is showing dividends. With more pork likely to be produced in 2010, we can expect this progress to continue." For more about BPEX’s role, see www.bpex.org.uk [08/02/2010]