Top UK pig genetics company JSR have reinforced their commitment to the global
pig industry by appointing Paul Anderson (pictured) to the role of International
Sales Director. Previously European Sales Director, Paul has seen his responsibilities
expand as the drive for competitive pig production has led to a surge in demand
for high quality genetics across the world.
Tim Rymer, Chairman, comments “Paul’s experience of working within
different cultures utilising a wide variety of production systems is unrivalled
and equips him with the skills and knowledge needed to continue to meet the
needs of an ever changing industry.”
Paul first joined JSR in 1988, looking after the Midlands, Shropshire and the
Home Counties in England. As interest in the JSR portfolio expanded across Europe,
Paul’s role extended to support this new business. Understanding how the
pig industry operates globally whilst developing and maintaining successful
partnerships with local producers, is crucial to success says Paul. “Relationships
take a lot of time and effort to develop and have to be nurtured. The back up
support from our global partners, agents and distributors cannot be under-estimated,
it is a real team effort. With a strong product line-up, access to high health
status animals increasingly provided at a local level and a commitment to sound
technical back up I am confident that we can continue to build the reputation
of high quality UK genetics across the globe.”
“I’m ready for this new challenge and look forward to further developing
JSR in Asia and Latin America whilst retaining a core focus within the EU. With
partners in 15 countries and joint ventures in three more we will continue to
harness research and development knowledge to ensure the UK remains at the top
of the drive for competitive and profitable pig production.”
For more information please visit www.jsr.co.uk
[05/02/2010]