British Livestock Genetics

The English Beef & Lamb Executive (EBLEX) has unveiled an ambitious meat and meat product export marketing programme for the early part of 2010. The plan includes exhibitions and road shows during February and March in France, Italy, Germany, Belgium, Spain, Portugal, Dubai and Cyprus. Five of these shows will target fine gastronomy restaurants with Quality Standard Mark lamb and beef.

Also breeding stock exports will be promoted in the Ukraine at AgriHort in Kiev from 2 to 4 February and at SIA in Paris, France from 27 February to 7 March. It is planned to have English-bred Aberdeen Angus and Hereford cattle on the SIA stand.

Jean-Pierre Garnier, Export Manager for EBLEX, said: "Although the growth of exports is very satisfactory, we can do even better as customers in Continental Europe and further afield begin to appreciate the quality of Quality Standard lamb and beef."The range of events is very wide from very large exhibitions such as SIA in Paris, Alimentaria in Barcelona, and Gulfood in Dubai, to a private food fair in Portugal and targeted gastronomy events. "EBLEX recognises the important role the development of exports plays in improving producer returns and will continue to work hard in seeking new markets." Find out more at www.eblex.org.uk

Henry Lewis, Chairman of the British Livestock Genetics Consortium commented “EBLEX would also take enquiries for breeding stock and germplasm at the food shows, visitors often had common interests in production as well. Or, customers can contact us via our email: blg@britishlivestockgenetics.com “

[08/12/2009]





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The plan includes exhibitions and road shows during February and March in France, Italy, Germany, Belgium, Spain, Portugal, Dubai and Cyprus. Five of these shows will target fine gastronomy restaurants with Quality Standard Mark lamb and beef. Also breeding stock exports will be promoted in the Ukraine at AgriHort in Kiev from 2 to 4 February and at SIA in Paris, France from 27 February to 7 March. It is planned to have English-bred Aberdeen Angus and Hereford cattle on the SIA stand. Jean-Pierre Garnier, Export Manager for EBLEX, said: "Although the growth of exports is very satisfactory, we can do even better as customers in Continental Europe and further afield begin to appreciate the quality of Quality Standard lamb and beef."The range of events is very wide from very large exhibitions such as SIA in Paris, Alimentaria in Barcelona, and Gulfood in Dubai, to a private food fair in Portugal and targeted gastronomy events. "EBLEX recognises the important role the development of exports plays in improving producer returns and will continue to work hard in seeking new markets." Find out more at www.eblex.org.uk Henry Lewis, Chairman of the British Livestock Genetics Consortium commented “EBLEX would also take enquiries for breeding stock and germplasm at the food shows, visitors often had common interests in production as well. Or, customers can contact us via our email: blg@britishlivestockgenetics.com “ [08/12/2009]